SPRINGFIELD, Va., July 12, 2021 – When New England boaters want to learn more, do more, and get more from the boating lifestyle, they can now can tune into the “The Drift,” a new weekly half-hour broadcast that premiered June 20 on the New England Sports Network (NESN). Boat Owners Association of The United States (BoatUS) is the presenting sponsor of the new boating television show that runs 13 episodes over its inaugural season.

The show reaches over 5 million NESN and NESN+ viewers from Connecticut to Maine as well as 2 million nationwide channel subscribers on direct broadcast satellite DISH and Direct TV networks. “The Drift” comes from Sociable!, an Emmy Award-winning production company and the creators of “Boat Build,” a podcast that first aired in 2018 to celebrate small New England boatbuilders, and “Caught in Providence,” a half-hour show airing on local affiliate stations across the country that chronicles Judge Frank Caprio’s municipal court. Sierra Goodwill, a former sports reporter who has covered the New England Patriots and Boston Celtics, Bruins and Red Sox, hosts “The Drift.” Show creator and producer John Methia said, “’The Drift’ is more than boating. The show embraces the entire boating lifestyle.”

“The Drift” offers practical and safe boating tips from the editors of BoatUS Magazine including well-known angler and boater Lenny Rudow, as well as range of BoatUS experts such as Capt. Clint Allen of TowBoatUS New Bedford. Segments include “Movers and Shakers,” “From the Galley,” “Boat Build,” “Wet Tech,” and a destinations segment, “Drift N’ To.”

“The show helps build confidence behind the helm; keep viewers in touch with latest technology, news, events, boating cuisine and destinations; and also digs into how boats – and all of the things that go into boats – are made, said BoatUS Director of Partnerships Elio Betty. “It’s a show for all the boaters in your family. We are very excited to be able reach 92% of homes in New England as well as many other markets nationally with this great boating lifestyle programming, and also connecting through social media.”

To view the latest episode online, click here.

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“The Drift” boating television show, presented by @BoatUS, premieres on New England Sports Network  https://bit.ly/3qYo7kI  @trendsociably #trendsociably

About Boat Owners Association of The United States (BoatUS):

Celebrating more than 50 years, BoatUS is the nation’s largest organization of recreational boaters with more than 800,000 members. We are the boat owners’ voice on Capitol Hill and fight for their rights. We are The Boat Owners Auto Club and help ensure a roadside trailer breakdown doesn’t end a boating or fishing trip before it begins. When boats break down on the water, TowBoatUS brings them safely back to the launch ramp or dock, 24/7. BoatUS offers GEICO boat insurance policies that give boat owners affordable, specialized coverage and superior service they need. We help keep boaters safe and our waters clean with assistance from the nonprofit BoatUS Foundation for Boating Safety and Clean Water. Visit BoatUS.com.