NEWS from BoatUS
Boat Owners Association of The United States
880 S. Pickett St., Alexandria, VA 22304
BoatUS Press Room at www.BoatUS.com/PressRoom
FOR IMMEDIATE RELEASE
Press Contact: D. Scott Croft, 703-461-2864, SCroft@BoatUS.com
Elio Betty Promoted to Publisher at BoatUS Magazine
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ALEXANDRIA, VA, June 30, 2016 – Boating industry advertising and marketing veteran Elio Betty, who joined BoatUS Magazine in 2009 as Director of Advertising, has been appointed Publisher.
Betty came to BoatUS after six years with Soundings Publications, where he was National Sales Manager and credited with significantly growing Soundings Magazine’s national advertising base. Before Soundings, Betty held service and managerial positions in the Connecticut marina industry, and was Rowayton, CT, Harbormaster.
“Elio joined us as Director of Advertising as part of our initiative to improve BoatUS Magazine as a member benefit, and to make it more relevant and attractive to advertising partners,” said BoatUS President Margaret Podlich. “Since then, he has earned the boating industry’s appreciation and respect for delivering creative advertising solutions, and he’s nearly tripled the magazine’s advertising revenue. This has allowed the magazine to nearly double its page count, providing our over half million members with a perfect mix of editorial and targeted advertising.”
Betty developed BoatUS Publication’s digital advertising solutions, helping advertisers tap into online and social media, and he also contributes to the Association’s marketing efforts working to grow partnerships. In addition to being BoatUS Publications’ advertising chief, he was also recently tasked with media planning for BoatUS and the marine insurance division of its parent, GEICO.
A resident of Madison, CT, Betty enjoys sailing and fishing with his two middle-school-aged sons on Long Island Sound.
BoatUS Magazine is one of many benefits of membership with Boat Owners Association of The United States (BoatUS), the country’s largest recreational boater advocacy, services and safety organization with more than half a million members. For more, go to BoatUS.com/magazine.
Celebrating 50 years, Boat Owners Association of The United States (BoatUS) is the nation’s leading advocate for recreational boaters providing government representation, helpful services and money-saving discounts. Its flagship publication, BoatUS Magazine, is the largest circulation recreational marine publication in the US reaching over 525,000 members with engaging content that speaks to their passion for the recreational boating and experience on the water. For more: BoatUS.com/magazine.