Women
Boating Purchases Survey
Thank you for participating in this survey
about boating and boat purchases. Your information will help provide
a better understanding of what is important to women who purchase boats.
Thank you in advance for your time.
When answering these questions, please think
about your most recent boat purchase experience. |
| 1.
First, what type of boat did you purchase |
Cruiser
Runabout
Aluminum fishing
Fiberglass fishing
Pontoon
Sailboat |
| 2.
About how long ago did you purchase your boat? |
Less than one year
1-2 years ago
3-4 years ago
more than 5 years ago |
| 3. Was this boat new or previously owned? |
New
Previously owned
Don't know |
| 4. Who was this boat purchased from? |
Dealership
Private party
Online
Other |
| 5. Who was the primary decision maker for this boat purchase? |
You alone
You with input from spouse or significant other
You with input from friends/non-relatives
You with input from entire family
Your spouse or significant other alone
Other |
| 6. What prompted you to purchase a boat at this time? |
Owned previous boat, wanted newer model
Owned previous boat, had maintenance issues with previous boat
Owned previous boat, wanted more space, amenities or features
Owned previous boat, wanted more horsepower
Change from sail to power boats or vice versa
This is the first boat I have purchased
Attended a boat show
Other |
| 7.
What primary information source did you use in this decision? |
Boating magazines
Consumer magazines
Manufacturer’s literature
Boating Association web sites
Manufacturer’s web sites
Friends who boat
Friends who don’t boat
Family who boat
Family who don’t boat
Previous personal experience with the dealer
Previous personal experience with the manufacturer
Consumer websites
Material from visiting boat shows
Other |
| 8.
About how long did the boat purchase decision take—from the time
you decided that you wanted to buy a boat to the actual decision itself? |
Spur of the moment decision
One to two weeks
Two to four weeks
One to two months
Two to three months
Three to six months
More than six months
Six months to one year
Not sure |
| 9.
Which primary activity did you do when in the purchase
process? |
Visit the dealer by yourself
Visit the dealer with spouse/significant other
Visit the dealer with friend/non-relative
Visit the dealer with entire family
Visit multiple dealers by yourself
Visit multiple dealers with spouse/significant other
Visit multiple dealers with friends/non-relative
Visit multiple dealers with entire family
Looked online only
Visited boat shows
None of the above |
| 10. How many dealers did you visit? |
I only visited one
Two to three
Four to five
More than five
I did not visit any showrooms/dealers |
| 11.
What was the primary reason that you purchased from the dealer
that you selected? |
Customer Service
Location
Sale/Promotion
Reputation
Price
Training
Other |
| 12. Considering only the dealership from where you made your purchase,
how would you rate your overall purchase experience (sales visit, financing,
boat delivery, etc.)? Use a 1 to 10 scale, where 1 = a very poor experience
and 10 = a very good experience. Naturally, you can use any number in between. |
1 Very Poor
2
3
4
5
6
7
8
9
10 Very Good |
| 13.
Please complete this sentence….When arriving at the dealer,
I…. |
Had already made up my mind completely about the model, amenities and price
of the boat I wanted
Had a general idea about model, amenities and price
Relied on the salesperson to assess my needs and make a recommendation
Relied on the salesperson to provide more/current information than I had, but
then made up my own mind
Something else |
| 14.
When you purchased your boat, did the salesperson…. |
Provide instructions on how to operate it
Yes
No
Give a tour/review of all features and functions
Yes
No
Ask if you had any questions or needs
Yes
No
Provide you with written information about the boat
Yes
No
Contact you after the sale to see if you needed further information
Yes
No |
| 15.
What the most positive thing about your experience at the
boat dealership? |
Showroom atmosphere/environment
Salesperson listened to my needs and concerns
Included me as an equal in the purchase discussions (if shopping with
spouse or significant other)
Explained options clearly and not in a condescending manner
Salesperson seemed genuinely interested that I purchased the boat that was right for me, not simply to close a sale
Salesperson was knowledgeable in the technical operation of the boat
Salesperson was knowledgeable in boating as a whole
Dealership offered classroom training courses in basic and advanced boating
skills
Dealership had women salespeople
Other
None of the above |
| 16.
What was the most negative thing about your purchase experience
at the boat dealership? |
Salesperson seemed indifferent/distracted
Salesperson spoke mainly to my spouse/significant other
and rarely included me
Salesperson questioned my ability to financially qualify to purchase the
boat
Salesperson served others before serving me
Salesperson only addressed me regarding superficial aspects of the boat
(color preference, galley options, etc.) not safety or other considerations
Dealership environment was cramped and dirty
Hours of business were inconvenient
Salesperson was pushy and rushed me
Salespeople were not very knowledgeable
I had to wait a long time to get assistance
My questions were not answered to my satisfaction
Other
None of the above |
| 17. How could your overall buying experience been improved? |
|
| 18.
What primary factor influenced your decision the most? |
Boat manufacturer’s
reputation
Dealer’s reputation
Dealer service
Boat’s safety features
Color and trim options
Mechanical options
Availability of storage
Training on how to operate boat
Financing
Special package/purchase incentives
Discounted price
Other |
| 19.
What one thing, above all others, would’ve caused you to walk
away from the purchase? |
Price
Poor Customer Service
Not In Stock/Delivery Times
Lack of Storage Facilities
Lack of Training
Insufficient On-Board Amenities
Spousal Disapproval
Uninformed Sales Staff
Financing Options
Other |
| 20. How likely is it that you would you recommend this dealer to another
woman who was interested in purchasing a boat? |
I definitely would recommend this dealer
I probably would recommend this dealer
I might or might not recommend this dealer
I probably would not recommend this dealer
I definitely would not recommend this dealer
Why is that?
|
| 21. What is the most important thing that a dealer can do to help facilitate
your next boat purchase decision? |
|
| 22. What is your birthdate? |
|
| 23.
Are you…… |
Married
Divorced
Single/never married
Widowed |
| 24.
Do you live in a ….. |
City
Suburb
Rural area |
|
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