Advertising and Marketing Ideas

Being prepared is good advice, especially when you sell your boat. Preparing your boat for sale is the first step, followed closely by setting a viable sales price.

• Getting the word out is the next step. Classified ads in local newspapers are a obvious choice, but don't overlook national boating publications, yacht club bulletin boards and class association newsletters. Word of mouth, brochures and flyers are also effective.
• Prepare a complete list of the accessories that will convey with the boat.
• Be prepared to show prospects your original bill of sale, as well as maintenance and repair records. They may also be interested in your insurance costs.
• Post "For Sale" signs on your boat but be aware that some marinas will automatically charge you a commission if you sell your boat. Check your slip or storage agreement.
• Be there for buyers! Answering machines are handy, but a live person is a better when it comes to selling. Return messages promptly. Keep records of who you talk to and follow up on inquiries.
• Be ready to sell when you hear the words, "I'll buy her."