Director of Internet Marketing & Operations
- Headquarters - Alexandria, VA
- Full Time
- Website Ops
880 S. Pickett Street
Alexandria, VA 22304
The Director of Internet Marketing & Operations is responsible for increasing insurance, towing and membership sales and driving revenue online as well as managing our Internet Operations team. This individual will develop and implement the strategic online marketing plan for the company. Ensures website achieves marketing objectives and quality standards regarding appearance and content. Monitors website visitor patterns and trends and adjusts strategies as appropriate.
Managing our Internet Operations department with a team-centric, collaborative approach.
Developing a formalized strategy for an online marketing program to increase insurance, towing and membership sales and revenue in internet sources.
Increasing brand visibility to existing and new customers.
Developing and maximizing internet traffic to the website using all current and relevant web marketing tools and technologies (SEO/SEM) including, ensuring BoatUS.com is highly placed on all major search engines (PPC).
Measuring the effectiveness of campaigns using Web Trends and Google Analytics tools and providing monthly status updates to senior management team.
Developing a strategy to maximize the use of tablets, smart phones and mobile applications.
Bachelors degree in Marketing, Information Systems or Business
Must have 5-8 years of experience directly related to internet marketing
Must have 3-5 years or more managing an internet marketing team and/or web operations team
Knowledge of web technologies such as HTML, CSS, Web Trends, Google Analytics, IIS
Must be highly organized and detail oriented
Must have experience in an e-commerce environment and must be familiar with shopping carts and payment systems
Must have 3-5 years experience managing multiple projects and priorities in a fast-paced environment
Masters Degree in Marketing or Business
Experience with a Content Management System
Familiar with recreational boating
Email Marketing campaign experience
This position has been filled.