Currently, we are interviewing for a Web Marketing Manager for our Alexandria, Virginia office. The primary responsibilities are to extend and enhance our Marine Insurance direct and agency marketing initiatives through email campaigns, affiliates, partnerships and site enhancements to generate additional revenue and to make online transactions (insurance applications and add-ons, claims processes and policy self-service) engaging, easy and efficient. The Manager acts as a liaison between the business unit and our corporate support departments: Internet Operations and IT. Helping the business unit and our corporate support departments: Internet Operations and IT. Helping the business units achieve their sales and servicing goals through the internet is the measure of success for the position. Other duties as assigned.
The position requires three to five years of experience in web and direct marketing, experience using research and analysis tools (including Web Trends, What Counts and Adminder) to guide decisions; strong written communication skills, ability to work with all levels within the company; Search Engine Marketing (SEM) and Search Engine Optimization (SEO) knowledge helpful.