Online Licensing Grows
In this modern age of digital merchandising and convenient shopping on the web, a growing number of sportsmen are purchasing licenses online. According AnglerSurvey.com, in 2012, the number of fishing licenses purchased online grew 13 percent since 2009. Today, 29 percent of all anglers queried by AnglerSurvey.com report buying licenses online.
Test efforts by groups such as the Recreational Boating & Fishing Foundation (RBFF) to help states improve repeat license sales through online marketing have yielded positive results, and with more sportsmen turning to the web to make quick, convenient license purchases, these efforts are expected to improve further.
“Statista has projected that nearly 190 million people will purchase something online in 2013 – 87 million of them from a mobile device,” RBFF President and CEO Frank Peterson said. “Making the online purchase process simple, like including a mobile option, has been a focus in our State Marketing Program, where we work with state agencies to bring back lapsed anglers and boaters who once experienced the joys of fishing and boating. We hope to work with more state agencies in the coming years to continue to expand and improve the online purchase experience.”
To help continually improve, protect and advance angling and other outdoor recreation, all sportsmen are encouraged to participate in the surveys at AnglerSurvey.com. Each other month, participants who complete the survey are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.