Press Room

NEWS from BoatUS
Boat Owners Association of The United States
880 S. Pickett St., Alexandria, VA 22304
BoatUS Press Room at www.BoatUS.com/PressRoom

FOR IMMEDIATE RELEASE
Press Contact: D. Scott Croft, 703-461-2864, SCroft@BoatUS.com

BoatUS Reaches Out to Spanish Speakers

Online Membership Info en Espanol

Photo Caption: According to a 2009 US Census Bureau survey, Spanish is the primary language spoken at home by over 35.5 million people aged five or older. BoatUS wants to reach out to boaters in this growing population.
Download hi-res photo.
 

ALEXANDRIA, Va., October 27, 2011 – In a move to reach out to Spanish speakers in the US, Boat Owners Association of The United States (BoatUS) now offers online membership information in Spanish at www.BoatUS.com/membership/es. The move comes on top of also having 24-hour on-the-water and roadside assistance dispatch as well as boat insurance help available to Spanish speakers.

“We increasingly see the need to look for opportunities in every boating segment, and Spanish speakers are a growing market,” said BoatUS Vice President of Membership Heather Lougheed. “In some parts of the country, they represent a significant portion of the boating community.”

Included is basic information on membership levels and pricing as well as both on-the-water and on-the-road towing services. Spanish speakers may also contact the association and speak to a Spanish-speaking customer service representative by calling 800-395-2628 and pressing #2.

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 About BoatUS:

BoatUS – Boat Owners Association of The United States – is the nation’s leading advocate for recreational boaters providing over half a million members with government representation, programs and money-saving services.  For membership information visit www.BoatUS.com/membership/es or call 800-395-2628.